Awareness — Honesty — Action
SPORTING DNA 🧬
UNDERSTAND YOUR GAME. OWN YOUR DEVELOPMENT.
Sporting DNA helps young athletes and parents understand the behaviours, decisions, habits and environments that influence long-term sporting development.
Football development
Two perspectives. Your own blueprint.
Football Player Assessment âš½
Your ability is only part of your development.
Explore your training standards, football intelligence, ownership, self-awareness, team-first mentality and response to challenges.
Discover Your Player DNAFootball Parent Assessment âš½
Are you helping your child develop independence, or unintentionally creating dependency?
Explore how your behaviours, expectations, conversations and support influence your child’s football development.
Discover Your Parent DNAThrough thought-provoking assessments and deeply personalised development blueprints, we help individuals discover their strengths, recognise opportunities for improvement and take greater ownership of their development.
The philosophy
We don't simply measure performance.
Athletes
We explore how athletes think, prepare, respond, learn, take ownership and contribute to others.
Parents
We help parents understand how their behaviours influence their child's development.
Clubs & academies
We give clubs structured insight into the developmental needs of their players and wider environment.
Set standards. Not goals.
Choose your sport
Specialist content for every discipline.
Available
Football
Through Golfology
Golf
Coming soon
Cricket
Coming soon
Rugby
Coming soon
Tennis
Coming soon
Dance
Who it's for
One platform. Four perspectives.
For players
Understand the habits and decisions behind your development — not just your ability.
Learn more →For parents
See how your conversations, reactions and expectations shape your child's experience.
Learn more →For grassroots clubs
Aggregated, privacy-safe insight into your teams and parent community.
Learn more →For academies
Structured development reporting across age groups — never talent rankings.
Learn more →How it works
How your personalised blueprint works.
1. Answer honestly
Age-specific questions about how you think, prepare, respond and contribute.
2. We interpret, not just score
Your answers are compared across questions to find patterns and contradictions.
3. See your radar
A development radar showing where your behaviours are strong and where they are not.
4. Act on your blueprint
Three personal standards and a practical action plan — each traced back to your answers.
Two people with meaningfully different answers receive meaningfully different insights. Every observation explains why it was made — and where the evidence is thin, we say so.
Membership & packages
Discover. Develop. Deep Dive.
One-off assessments, individual membership and club licensing. Packages are being finalised.
Founder
Ryan Fenwick
Accelerating the understanding that sport can take years to teach.
What you don’t recognise today could be the very thing holding back your development tomorrow.
The greatest opportunities in sport aren’t always found in technique or talent. They’re often hidden in the habits we repeat, the decisions we make and the influence we have on those around us.
Created by Ryan Fenwick, former professional golfer, England coach and academy founder, Sporting DNA distils over 20 years of coaching experience into personalised Development Blueprints for players and parents — revealing strengths, challenging perceptions and helping you recognise opportunities that might otherwise take years to discover.